Facebook has some nifty “I’m voting today!” options for people on Voting Day who post about doing so. A number of my friends shared endless memes about getting out and voting. And endless others posted photos of the infamous “I Voted!” stickers, almost ad nauseam. But, perhaps these messages should have posted weeks ago.
By the time people see these posts on Voting Day, chances are that it’s too late for them to get out and actually vote. If you want to get people to the polls, the right time is to start in early/mid October (at least!)–not the night before Voting Day.
I don’t mean to stand on my soapbox about this. I’ve made this mistake as well. But, perhaps 2018 will be important enough to warrant a change in online strategy.